About

Everyday Luxury had to begin somewhere

About Us

Welcome to Amara & Sara, a luxury fashion brand that blends timeless elegance with modern sophistication. Founded in 1999 by Amara, our brand has been a beacon of exquisite formal wear for discerning women. In 2020, Amara’s vision was seamlessly carried forward by her daughter, Sara, who infused fresh energy and innovation into our collections.

At Amara & Sara, we believe that every woman deserves to feel extraordinary. Our designs are crafted with meticulous attention to detail, featuring unique embellishments and stunning crystal work that elevate each piece. Whether for a party, a wedding, or any special occasion, our garments are designed to make a statement.

Join us in celebrating the legacy of quality, style, and femininity. Discover the perfect outfit that embodies your individuality and elegance at Amara & Sara.

The begining

The concept was elegantly straightforward: to present exquisite clothing within inspirational environments, accompanied by unparalleled service.

2010

Innove Couture marked its inception with the opening of its inaugural boutique at Centrall Centre, a distinguished shopping mall located in New York.

2014

Opening our doors to more and more clients, we go national with Innove Couture boutiques across New York. 

2018

Innove Couture around the world — we launch international shipping, opening to markets outside of the United States of America. 

Where fashion meets luxury

Fashion meets luxury when elegance blends seamlessly with sophistication, crafting a style that is more than just a statement—it’s an experience. At Amara Sara meticulous craftsmanship, premium materials, and avant-garde design come together to create pieces that transcend trends, embodying a sense of timelessness